Chinas car audio business is constant progress and exploration

To seek a breakthrough global distribution In 2002, the global automotive purchase and sale of transfer of the Chinese market began to boom in 2002, the total global vehicle sales reached 60 million, total sales of car audio world is about to reach 72 million, car audio and lift replacement Level appears boom. Chinese market is full of vitality and potential of a big market, car sales in 2002 expected to exceed 3 million, car sales will reach 900,000, while the sales of car audio close to 28 billion yuan. The development of car audio is a huge potential, and the auto industry maintained the same growth rate. China has become the automotive industry and related industries in the new market focus. The last century until the early 80s, Japan was the world's largest car audio production base and suppliers, mainly engaged in high-end research and development and production of car audio, car audio grip hold the core technology, Japan's Sony , JVC and other companies engaged in car audio business and brand position in the industry relatively stable mature. In the late 80s, with the rolling development of the global economy, global production base for car audio started to shift from Japan South Korea, Singapore and other East Asia, South Asia, emerging Asia. 90's, car audio and from Asia's "four little dragons" landing ashore, the Mainland of China. So far, almost all of the internationally renowned car audio brands in the Chinese market have their "figure", while local brands is almost zero. Domestic brands started to awaken One can not ignore the data: in China, nearly 30 million car audio market, foreign brands took the product of more than 80% -90% profit, and processing enterprises are only 10% or even very modest profit Run. The lack of independent brands in China, resulting in China's car audio industry, industry profits are divided up foreign brands, agents in the agent master a set of technologies to form a number of outstanding technical R & D team and marketing group Team, the market began to operate independently. Thus, the gradual rise of local brands in China, the formation of Freeway (fly rhyme), ultra sound, Rui L, Bo maps, million an irresistible force such as Avalon. The rise of this power, no doubt announced In a front side can be called the field of car audio industry, started a new market competition, the existing market system pattern will be broken. The rise of domestic brands, a variety of environments and factors that need strong support and cooperation, but the car audio industry to lay, it is comparatively new. Including the media, television, radio, newspapers, magazines, websites And so not know much about car audio in general, the industry's market conditions, the development of situational awareness and marketing conditions, analyze, judge and decision-making system is still not established, the relevant discussions, reported that it is very scarce. Industry People outside the understanding of car audio more familiar. The industry on the car stereo to know and understand where to obtain more from the experience and perception of market, standardization, standardization, systematic behavior and marketing system also Is a blank. This is caused by the absence of car audio industry, the root cause of marketing. Local forces took the opportunity to play The spring of 2001, when people are still weak to talk about IT, TV and other meaningless hype lace news, and overseas companies in Hong Kong Federation international co-injection of foreign 30 million Hong Kong dollars, the establishment of day margin Electronics Co., Ltd. Create their own brands Freeway, Wu Hong, general manager, said China's car audio brands to build the Empire. Was that the Japanese brands Wu Hong agents, local brand development should not only stay in this side of the network edge, Should take the development, production and sales integration of the modern enterprise of road. In 2001, China's 2002 car audio market through OEM brands from everywhere, many so-called domestic brands do not own production Lines, R & D, human resources, marketing ideas, they take roasted seeds and nuts, copied goods and other means, disrupting the already chaotic market. This short-lived brands disappeared from the industry, in large part to the markets A very bad influence, speaking of domestic brands, distributors often frown blame, blame.